Volvo Car UK
In 2014, the business market made up around 70 per cent of Volvo Car UK’s sales. We worked closely with the business sales team over several years to create content for a variety of projects, including ongoing media work, websites, advertorials for internal and external customer magazines,
and ghost writing on behalf of senior managers. The relationship was born from an affinity between our values and Volvo’s, and was aided by Tim’s national profile as a motoring journalist.
Tim was introduced to us through work on a joint business campaign with The Daily Telegraph, as lead journalist on our advertorial content. The quality of the work in terms of understanding our brand, meeting the briefs and producing material that hit the mark led us to commission Tim on an ongoing basis for other business sales content requirements. I know I can send over an outline to Tim and it will be turned around quickly and with enthusiasm. I can trust that it will always be what I asked for!
- Kay Saunders, Former Campaigns Manager, Business Sales – Volvo Car UK