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	<title>The Writing Hut</title>
	<link>http://www.thewritinghut.co.uk</link>
	<description>Persuasive copywriting with a touch of sparkle</description>
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		<title>Me, myself and I</title>
		<description><![CDATA[Sarah reflects on the use and abuse of personal pronouns. ]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/me-myself-and-i/</link>
			</item>
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		<title>So long 2011 – and thanks for the memories</title>
		<description><![CDATA[2011 may be over, but the memories live on. Sarah shares some of The Writing Hut’s highlights…]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/so-long-2011-%e2%80%93-and-thanks-for-the-memories/</link>
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		<title>First impressions count</title>
		<description><![CDATA[If an apostrophe's out of place, we'll spot it...]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/first-impressions-count/</link>
			</item>
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		<title>Copywriting tips: features and benefits</title>
		<description><![CDATA[Why it pays to know the difference between features and benefits, whatever you're selling]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/copywriting-tips-features-and-benefits/</link>
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		<title>Less is more&#8230; apart from when it&#8217;s fewer</title>
		<description><![CDATA[Confused by this pair of words? We help you deploy them correctly.]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/less-or-fewer-know-the-score/</link>
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		<title>Is there a ‘new journalism’?</title>
		<description><![CDATA[Businesses no longer need to rely on advertising to reach their customers. A decent social media strategy can give them access direct.]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/is-there-a-%e2%80%98new-journalism%e2%80%99/</link>
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		<title>Should&#8217;ve hired a copywriter&#8230;</title>
		<description><![CDATA[One supermarket's not-so-super copywriting]]></description>
		<link>http://www.thewritinghut.co.uk/blog/shouldve-hired-a-copywriter/shouldve-hired-a-copywriter-2/</link>
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		<title>Why blog?</title>
		<description><![CDATA[Why writing a blog is well worth the slog...]]></description>
		<link>http://www.thewritinghut.co.uk/blog/copywriting/why-blog-2/</link>
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